Indie Labels Get Onboard with Apple Music


While freelance photographers may be pissed off with Taylor Swift about the rules she puts in place for Apple-Musicthem, it appears that the independent music community has begun to celebrate the progress she provoked through an open letter to Apple Music.

After Swift got the tech giant to reverse its plan to not compensate artists during a three-month free preview period of Apple Music, comes news that the Worldwide Independent Network (WIN) is now getting into bed with Apple.

WIN, a representative organization exclusively for the worldwide independent music community, issued a statement today regarding the matter.

“I am pleased to say that Apple has made a decision to pay for all usage of Apple Music under the free trials on a per-play basis, as well as to modify a number of other terms that members had been communicating directly with Apple about,” said Alison Wenham, WIN’s Chief Executive. “With these changes, we are happy to support and endorse the deal.”

WIN’s membership includes Beggars Group, one of the most vocal critics about Apple Music’s initial strategy. Now, here’s the change of heart:

“Over the last few days we have had increasingly fruitful discussions with Apple,” said Martin Mills, Founder and Chairman of Beggars Group. “We are now delighted to say that we are happy to endorse the deal with Apple Music as it now stands, and look forward to being a big part of a very exciting future.”

-Adam Grant

Please be sure to follow us on Twitter @riffyou and at Home