Jack White Releases 3D Virtual Reality App


Jack White’s 2014 streak of awesomeness has continued with the news that he has released the ‘JACK WHITE: THIRD-D’ Google Jack-White-3DCardboard virtual reality video app. Yes, that’s a mouthful, I know.

With the app, a person can feel as if he was in the room as White tore through “Freedom at 21” and “Ball and Biscuit” at The Bleacher Theater at Fenway Park, or “Dead Leaves and the Dirty Ground” at Red Rocks Amphitheatre, as all three can be viewed in immersive 360-degree, stereoscopic 3D.

In order to get the full experience, downloaders will need “a recent” 5” or 6” Android smartphone, plus a Google Cardboard virtual reality viewer, which is designed to turn the app into a VR experience. Those who don’t have a Google Cardboard unit can view the app in 2D, or construct their own headset by following these instructions.

To celebrate the app’s release, White’s Third Man Records will be giving away Google Cardboard headsets to the first 75 Android phone users who purchase the Lazaretto ULTRA LP at the label’s Nashville store today. Curious folks can also just test out the app in-store today.

-Adam Grant

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