Spin it Off? Taylor Swift Selling More Vinyl Than Anyone


Not only is Taylor Swift powerful enough to get Apple Music to change its policy on artist royalties, she taylor-swift-close-upis evidently able to get her impressionable fans to purchase vinyl copies of her latest album, 1989.

According to Nielsen Music’s 2015 US mid-year charts (for the period of December 29, 2014 to June 28, 2015), the “Shake it Off” hit-machine has seen vinyl sales of her 1989 album reach the 34,000 copies sold mark – that’s more than anyone else.

In all, vinyl album sales continued to grow turing that six-month period, as they are up 38.4% year-over-year. In all, 5.6 million units sold.

Overall album sales in the US during that same timeframe decreased four percent from 120.9 million units sold, to 116.1 million. Meanwhile, CD sales dropped 10% to 56.6 million and digital album sales slipped one percent to 53.7 million. Interestingly, on-demand music streaming rose 92% over the same period of time from 70.3 billion to 135.2 billion.

While some may find it surprising that Swift is leading the vinyl charge, it’s not necessarily a bad thing. Say what you will about Swift’s music and the mass-marketing machine she’s become, getting her demographic into purchasing vinyl can only help expand the format’s reach and perhaps serve as a gateway for potential future collectors.

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