Dave Monks (of Tokyo Police Club) Debuts Video for “The Rules”
Dave Monks of Tokyo Police Club fame has debuted a video for “The Rules,” the latest single to emerge from his first solo album, All Signs Point to Yes (available through Dine Alone Records.)
“When we started working on this video, Dave and I had discussed a few different story lines, but nothing seemed quite right,” explained director Chris Schoonover. “Since the album shoot was 60’s inspired, we decided to look at promotional music videos from that time. Most of them are b-roll, live shows and footage from recording dates slapped together. We decided to go in that direction, but with a performance cut in to hold it all together. It was important to us that Dave act like himself in this video. I think one can see all the different types of Dave: Good times Dave, Stylish Dave, Pensive Dave, Musical Dave, and Dad-joke Dave. The video makes you want to hang out with Dave Monks in an undetermined location and time.”
“My band, we all bonded at the beginning over playing angular rock music,” offered Monks during a 2015 interview with Riffyou.com. “That’s awesome, but I just happen to make a huge amount of music that isn’t angular rock music,” he continues. “I’d always felt that I should be making stuff that sounds good with the band, then I thought, ‘fuck it, I’m just going to make these [stripped-down] songs because I like them.’ So, I worked on this project under that mentality for a while.”
Please be sure to follow us on Twitter @riffyou and at Facebook.com/riffyou.